Bloommiami has produced and implemented a new Shiseido retail activation for the DFS store in Los Angeles International Airport (LAX). The 76-square-foot brand-driven retail activation will allow customers to interact with cosmetics products inside the Tom Bradley International Terminal.
Brand ambassadors at the activation will offer beauty consultations and educate travelers on Shiseido products. The activation will showcase Shiseido Ultimune Power Infusing Concentrate, one of Shiseido’s signature skin care products.
The design of the activation includes a photo backdrop where travelers are encouraged to take photos after their beauty consultations.
“By incorporating social media into the design, the life of the activation is extended beyond the initial contact at LAX,” says Robert Ayona, partner at Bloommiami. “The pop-up’s impact reaches a far greater audience as passengers digitally share their experience with others. Social media has become an integral component in today’s travel retail market.”
Bloommiami has developed retail activations for Shiseido in the past, including its first U.S. retail activation at LAX.